Advertisements are easy, people understand them, it’s obvious where the money comes from, people are used to them and they honestly aren’t that scary. Yeah, they might be a little annoying when you’re trying to browse the web, but they honestly don’t effect you that much. There are even steps you can take to mitigate the annoyance of ads: https://chrome.google.com/webstore/detail/empty-title/cfhdojbkjhnklbpkdaibdccddilifddb?hl=en-US
What I’m wondering now is what added value has been added to our services for companies? With the news that the NSA has been forcing Verizon, 9 Major ISPS, Facebook, Google, Yahoo, and a couple other web giants into handing over OUR information I start to realize that there is a “new value” to our data.
If you’ve been involved in the IT industry over the past couple years you would hear about the “cloud” revolution. This buzz word became so popular I was surprised I didn’t start seeing it on my products at Costco, “Cloud nuts!”, “Cloud vacum!”. (I’m glad that I own my “HD sunglasses”).
Well, with this move to the “cloud” so went our data. I’m sure you live entirely on the internet now. How much data is really on your computer any more? The answer… not very much. Come to thin of it the only data that is actually stored on my computer is in Dropbox… which is a cloud application!
All of my emails – cloud, all of my personal photos – cloud
All of my text messages – cloud
My pirated music collection – cloud
what I like and don’t like – cloud
purchase history and product preference – cloud
“private” documents – cloud
arbitrary data – cloud
media consumption – cloud
Food consumption – cloud
Step data – cloud
video games – cloud
list of personal relationships – cloud.
What are we going to do? What can do we? Should we care?
The seemingly next huge buzz word in the IT industry is big data. http://en.wikipedia.org/wiki/Big_data What is big data? Wikipedia describes big data as, “Big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.” So it’s basically so much data that common computer science tricks won’t do the job. Where would one get such amounts of big data? Well, from being the NSA and stealing from corporations of course!
The next component of this current news outbreak that I’m concerned about is encryption. With the announcement that the government has been using a quantum network for the past 2 years I start to wonder if our current encryption is even worth anything?